Rank Magic

Rank Magic can keep your web site from being a billboard in the woods!

Is Your Web Site
A Billboard in the Woods?

Just having a web site for your business, no matter how beautifully designed, isn’t enough. To help your business, customers and clients have to find it. Some may find it because they see the address on your business card or through a link on a related site. But most won’t. How do you get them to your site?

When a customer is looking for your products or services, they may not know about your company. So they’ll find a company to fill their needs by searching for the product or service they need in one of the many search engines. And they'll search for the product or service they need, not for your company name or web site address.

If your web site isn’t listed in the top three pages of the search engines for the phrases people are searching for, then customers are giving up before they find you.

Unfortunately, only a handful of vendors in your field can be found in the top 30 listings in the search engine. (No more than 30, by strange coincidence!) And it’s wishful thinking to expect to get there by accident.

So if your web site doesn't show up in the top 3 pages or 30 web sites for your critical search phrases, then your web site is like a billboard in the woods. It may be beautiful, but no one gets to see it.

Rank Magic can help! Contact us today!

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Is Your Site a Billboard in the Woods?

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Search Engine Optimization versus Search Engine Positioning

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In the News

U.S. Bancorp Piper Jaffrey Inc. recently announced that their research shows search engine marketing commands a higher ROI than all other types of online advertising.
A recent report from Jupiter Research adds support to U.S. Bancorp's analysis, showing that more than three-fourths of surveyed marketing executives who have used search engine marketing rate it as more successful than banner-style advertising.
They found that nearly two-thirds of those surveyed plan on increasing their spending in search engine marketing. (August, 2003)

Find Out!
Conduct a Simple Test.

Think like a customer who wants your most important or most profitable product or service but doesn’t know the name of your business. Go into any of the major search engines and try to look up your own web site just like that customer would.

	Does your web site show up in the first 30 listings?
	Is it in the first 3 pages of results?

If not, customers aren’t finding you. People don’t have the patience to scroll through page after page of listings to find your business.

For potential customers to find your site, you need to get it into the top 30 listings on most of your important keywords in most of the important search engines. And the way to do that is with search engine optimization.

What is Search Engine Optimization?

Search engine optimization is the process of modifying a website so that it appears higher in the list of results of major search engines when users search for your products or services.

As an important component of Internet marketing, we have a full discussion of how Rank Magic achieves your goals through search engine optimization.

What is Search Engine Positioning?

Search Engine Optimization and Search Engine Positioning are often used as interchangeable terms. Rank Magic by Treloar Associates treats search engine positioning as broader in scope than search engine optimization, though both are related to Internet marketing.

We have a discussion of what constitutes search engine positioning here.

If you're not in the top 30 listings
you need Rank Magic!
Contact Rank Magic today!

Rank Magic can increase the business you get from your web site through ethical search engine optimization. Rank Magic is a division of Treloar Associates.

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Rank Magic

Rank Magic can keep your web site from being a billboard in the woods!