Relevant incoming links may count as much as 40% toward top rankings in Google.
To show up in Google searches, you need adequate link authority based on the number and quality of other websites that link to yours. But just sitting back and waiting for links to happen by accident isn’t a meaningful action plan. One potentially fruitful approach is to find relevant websites and send them an email asking them to link to you.
Email link requests have gotten a bad name.
According to Website Magazine,
Direct link requests get a bad wrap as they are used (and often used poorly) by those that either don’t care or don’t know any better (believing inbound link volume outweighs inbound link quality – which it doesn’t). It should not have to be said but know that email link requests do not typically work when they are misdirected or provide no immediate or long term benefit to those providing the link.
But there are things you can do to increase the positive response to your link request emails.