Do Links From Blog Posts Help Your Link Authority?

On February 13, 2012 / blogs, links / 1 Comment

Blog posts are really just web pages

So a link to your site from a blog post counts just like any other link. But there are a couple of considerations to bear in mind in terms of how beneficial the blog links will be for you.

The value of the link is a function of three things:

• The authority of the blog post linking to you (higher is better)
• The number of outbound links on that blog post (lower is better)
• Whether the blog post is on your domain or not (being on another domain adds some weight to the link)

How about links from your own blog?

If you’re concerned about links from your own blog posts, let’s discuss that last issue a bit. We always recommend that our clients host their blogs on their own websites rather than on another domain. Does that mean links from a blog post to pages on your own website count less than if your blog was on another domain? Actually, yes — a bit. But don’t worry.

Links to your web pages from blog posts on your own domain may be somewhat less powerful than they would be if from another domain, but not enough to make up for the loss of authority you’d suffer from hosting your blog on another domain. So don’t move your blog off your domain just so the links back are a tad more beneficial. Unless you devote time and attention to building link equity on the external blog domain in addition to your main domain, the authority links impart to your main domain will be very low. Instead, syndicate your blog.

And links from your blog post to other pages on your site actually helps with the target page’s relevance. These internal, contectual links can be very valuable.

Syndication

When you write a blog post, you can have it duplicated on blog aggregators, and the links to your web pages from those copies of your post will count as external inbound links. There are lots of these available to you  — as an example, see Business2Community or BlogEngage.

Done right, your blog can help your link authority at the same time that it funnels potential customers into the marketing content on your website. That’s certainly a winning proposition.

For professional help with maximizing your blogging power, SEO for your website, or building link authority, contact us at Rank Magic.