Search Engine Land recently published the results of a survey that examines the sources of traffic and leads to local businesses. According to the 288 respondents, SEO ROI delivers the best to local businesses. The survey found organic search delivered the most website traffic and phone calls into local businesses, which justifies the effort spent on it.
Google Business Profile comes in second and delivers almost as good an ROI, although it sends significantly less traffic to local business websites.
When asked what percent of visits to their websites come from different sources, organic search again came out on top, with local search on Google coming in second. The combination of organic search and local search account for a full 40% of all visits, dwarfing the other sources of traffic. That illustrates the importance of having good local visibility in place as well as organic SEO.
Does this agree with your experience? Or do you disagree about SEO ROI? Let us know in the comments below.
Find this helpful or thought-provoking? Please share with the buttons above and below.
