SEO Myths: SEO Experts’ Favorites

There are a lot of SEO myths out there about what does and doesn’t work for search engine optimization. A recent poll of SEO experts revealed a bunch of them.

All of the following SEO myths are false.

• Linking to external web sites dilutes your Page Authority.
• You only need keywords in the keyword tag.
• IP address changes will hurt your rankings.
• Use of the keyword meta tag will boost rankings.
• Meta tags help rankings or are more important than visible text.
• You just have to put all your keyword phrases in meta tags on your homepage.
• I (or anyone) can guarantee a number 1 position for a particular keyword next week.
• Submitting to (hundreds of!) search engines has any value.
• That anyone can guarantee anything via SEO.
• Google Ads can help in search engine rankings.

Ask us in the comments below whether anything you’ve heard about SEO that’s either too good or too bad to be true is an SEO myth or not.