Local Listings Drive Business

Local listings are vital to all businesses that deal with customers on a face-to-face basis – nearly everyone consults them before choosing a local business. But they’re almost impossibly time-consuming to manage across dozens of different sites. And manage them you must. You may be listed at many local sites you’re not even aware of, because they populate their listings from a number of different sources, and whether your listing is correct or not may be a crap-shoot.

Being Listed Is Not Enough

Too often we see local listings that are incorrect: old phone numbers, confusing variations on your business name, inconsistent addresses. One in every five local searches returns false information, and that hurts your business. Getting them all current and correct is important to do, but time consuming.  And since the information there comes from multiple sources, it can easily change back after you’ve fixed it.
Run a free scan to see how accurate your own listings are.

Yext To the Rescue

The Yext location platform automatically syncs your business listings almost instantly across our network of premium sites and mobile apps. You can take control of your listings from a single point to get your basic NAP (Name, Address & Phone) information listed and/or corrected. It happens almost instantly, compared to the common industry turnaround times of days, weeks, or months for changes to appear. And Yext will make sure your corrected information doesn’t get changed back to incorrect versions.

It’s More Than Just NAP

We can help you differentiates your business listings with rich content on search engines, mapping services and mobile apps. Many local listings can allow additional information to help your listing stand out from the crowd: photos, logos, staff bios, enumeration of your products and services, promotions and special offers, events and more can be custom tailored and controlled by you. You can update this enhanced content in real time, giving you an unprecedented amount of potential customer engagement through your local listings across all platforms.

And Yext offer tracking and reporting on searches and profile views across our network as well. You can also keep an eye on any customer reviews on these sites so you can address any less-than-stellar reviews.
If you’re a local business, ask us how the Yext platform can help you.
Share your experiences with local listings in the comments below.
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